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martes, septiembre 02, 2008

David imagen de Jhonston & Murphy

Desde Heaven nos llega la idea de realizar una protesta masiva en contra de la abrupta retirada de David Duchovny como imagen de la marca de ropa Johnston & Murphy. http://www.johnstonmurphy.com/about_contact.aspx

¡Intentar no cuesta nada!

"Cuando un cliente preguntó por qué ya no estaba la foto de Duchovny, el apenado dependiente confesó, 'Esta mañana nos llamaron del corporativo para que las quitáramos'". Fuente; BelieveAgain


August 30, 2008 --

IT didn't take long for the suits at Johnston & Murphy to react after David Duchovny checked himself into rehab for sex addiction. Yesterday morning, a poster of the fashion retailer's newest endorser was abruptly yanked from the Johnston & Murphy store window on Madison Avenue and 54th. In July, the company hired Duchovny, who plays a sex-obsessed writer in "Californication," to appear in ads breaking this month nationwide. A spokesman for the Nashville, Tenn.-based company said at the time, "We are thrilled. David embodies success and confidence, along with a great sense of style, communicating the ideal image for the Johnston & Murphy brand." But when a customer asked what had happened to Duchovny's picture, a clerk confessed, "We got the call from corporate this morning to take him down."

***Editado, Agosto 1/08***

A partir de agosto, David será la imagen de la marca de ropa y equipaje Johnston & Murphy. La campaña
incluye anuncios promocionales en publicaciones como Esquire, Fortune y Men's
Health. Jason Dasal, Vicepresidente de Mercadotecnia de Johnston & Murphy,
declaró: "Estamos entusiasmados de tener a David Duchovny en nuestra campaña.
David proyecta éxito y confianza, además de un gran sentido del estilo,
comunicando la imagen ideal para la marca Johnston & Murphy".

Información obtenida de Believe Again.

The X-Files: I Want to Believe opened in an underwhelming fourth place among the top ten movies this past weekend, but actor David Duchovny is No. 1 at men's sportswear, footwear and accessories company Johnston & Murphy, where he will star in a national campaign breaking in August.
The effort, via Toth Brand Imaging, Cambridge, Mass., is anchored by a print campaign that will launch in September issues of such publications as Esquire, Forbes, Fortune and Men's Health. Support includes Internet and POP. Spend for the campaign was not disclosed.
The ads show Duchovny, with a pensive look on his face, wearing Johnston & Murphy sportswear and shoes and, in some creative, accompanied by accessories such as a briefcase and other leather goods. Text reads: "Johnston, Murphy & Duchovny."
The effort is part of the company's recent strategy to rejuvenate the 157-year-old brand "by portraying a fresher, more dynamic and relevant image in the marketplace, as well as promote emerging categories such as luggage, small leather goods and outerwear." Former ads have featured musician Ziggy Marley, BMX rider Mat Hoffman and football star Tiki Barber.
"We're thrilled to have David Duchovny as part of our ad campaign," Jason Dasal, vp-marketing at Johnston & Murphy, Nashville, Tenn., said in a statement. "David embodies success and confidence, along with a great sense of style, communicating the ideal image for the Johnston & Murphy brand."
Fuente: Brandweek

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